Co-Founder / CEO
Frankie has lead Potenza Inc. into becoming one of the fastest growing companies in America, making the INC 5000 list two years in a row. In 2014, he made the “20 under 40” list in Lafayette and most recently, he has published his first book titled “The Art of WHY”. Since the very beginning, Frankie has been the team captain of the Potenza super heroes.
Chief Business Officer
It doesn’t just take a business woman to handle marketing, media buying, and business — it takes a woman in charge. Tending to clients by ensuring their traditional marketing strategies are effective is Natalie’s prowess as a director.
Chief Operating Officer
Director of Sales
When it comes to client relationships, nothing escape’s Kayli’s attention to detail. Her mission is to make sure communication between Potenza and the client is effective and that our service exceeds any client’s expectations.
Director of Wholesale Operations
Director of Interactive Marketing
Steven is our resident data deep diver. He leads the Interactive marketing team gathering data, evidence, and clues to tell stories and track down opportunities.
Senior Media Buyer
Caleb graduated from ULL with a bachelor’s degree in Organizational Communication. In his spare time, Caleb enjoys writing, staying active, and hanging out with friends and family!
Bailey graduated from ULL with a bachelor’s degree in Marketing and spent last Fall interning with our Marketing department! When she’s not tending to our clients, Bailey loves spending time with her 82lb fur baby, Beaugh!
Senior SEM Specialist
Katherine graduated from LSU with a Bachelor’s degree in Mass Communications with a concentration in Public Relations. She went on to earn her Master of Business Administration from ULL. When she’s not working, Katherine enjoys traveling, and watching reruns of Fixer Upper with her dog Ellie.
Interactive Project Coordinator
Alex recently graduated from ULL and earned a bachelor’s degree in Informatics with a concentration in Systems Administration. In his spare time, Alex enjoys watching movies and playing tennis.
Digital Attribution Specialist
Bennett is from Lafayette, LA, where he attended ULL and graduated with a Bachelors of Arts in Economics. In his spare time, Bennett enjoys astronomy, weight training and considers himself to be an expert corndog juggler!
Interactive Marketing Specialist
Lauren earned a Bachelor’s degree in Marketing from ULL. Previously, she managed marketing and sales at The Edge Apartments. She enjoys live music, hiking, kayaking, and hot dogs.
Business Development Officer
Meredith attended The University of Louisiana at Lafayette, majoring in Cultural Anthropology with a double minor in English/French. Meredith enjoys activities such as writing, kayaking, hiking, camping, and traveling in her spare time.
Interactive Project Manager
Brittany earned a Bachelor of Arts degree in English at Nicholls State University. She enjoys whipping up new recipes in the kitchen, baking fresh bread and desserts, and reading.
Lester graduated from ULL with a bachelor’s degree in English! When Lester isn’t working hard at Potenza, he enjoys cooking, playing board games, camping, and watching bad movies!
Automotive Account Specialist
Sierra earned a bachelor’s degree in Mass Communications with a concentration in Advertising from ULL. In her free time, Sierra enjoys traveling, spending time with her super cute kid, and getting brunch or watching The Bachelor/The Bachelorette with the girls.