It's All About Location
Potenza offers a premiere programmatic platform for media buying. Place a virtual fence on your digital ads, or geofence, of approximately 3-5 miles around your business or event and target consumers when they use mobile apps and/or browse the internet within that geofence. Essentially with geofencing technology, you can micro-target your ad spend down to only the people near your event, thus optimizing your ad spend to the most precise level possible
• Capture Nearby Foot Traffic – Capitalize on people nearby your event or business.
• Time Your Ads – Drive traffic at a particular time of day. For instance, if you’re a restaurant, you can time mobile geofenced ads to appear only during peak lunch hours. Or you can even run a special during slow times of the day to increase foot traffic during an otherwise dead period.
Beacons are in-store devices that communicate with a shopper’s smart phone to improve the shoppers in-store experience.In essence Beaconing bridges a consumers physical and online experiences. Allow your customers to receive highly targeted promotions and ads for things they want and buy. In return, you collect valuable buying habit data. Let Potenza leverage the power of this technology to create an intelligent, easier consumer shopping experience.